OneTeam Partners Adds to Esports Portfolio with Acquisition of Theorycraft – The Esports Observer

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OneTeam Partners nowadays announced that it has acquired esports consulting company Theorycraft, further constructing out the team that will operate its burgeoning gaming/esports vertical. The L.A.-based mostly Theorycraft was founded in late 2019 by market veterans Bryce Blum, Lauren Gaba Flanagan, Nathen McVittie and Christopher Mykles as a consulting company for company sponsors, teams and leagues on advertising and media.

Mykles is no longer with the group, even though Flanagan and McVittie will develop into element of the OneTeam game titles team. Blum, a 2018 Athletics Business enterprise Journal Forty Underneath 40 honoree, will turn into a guide for OneTeam. OneTeam was established by the NFLPA, RedBird Capital and MLBPA and it has been developing out a gaming technique and crew for the business to far better monetize the increasing space.

Flanagan will turn out to be director of tactic, although McVittie results in being director of innovative. OneTeam Main Product Officer Henry Lowenfels oversees the company’s gaming business, though Head of Aggressive Gaming Marty Strenczewilk qualified prospects its esports and written content creator initiatives and Previous Disney Video games exec Devin Radford recently joined OneTeam as senior VP/online games. Conditions of the acquisition were not disclosed.